Redesigned Home and Vehicle Details Pages for Enterprise's eCommerce, using technical analysis and delivering developer-ready solutions for complex features.
Signup Flow Optimization for National Emerald Club
Research-driven optimization of the enrollment flow for National's premium vehicle rental loyalty program, emphasizing best practices and agile collaboration.
Summary
For National's premium vehicle rental loyalty program, Emerald Club, I optimized the sign-up flow to enhance user experience and streamline enrollment. My approach was grounded in research-based insights and best UX practices, ensuring a seamless user journey. Collaborating closely with a small, agile team, I contributed to iterative improvements, stakeholder-driven refinements, and user-centric solutions that aligned with the program's high standards and customer expectations.
Year
2024
Duration
2 months
Client/Company
National Car Rental
Role
UX Designer/Researcher
Team
UX Designer/Researcher
Lead Designer
UI Designer
Deliverables
High-Fidelity Wireframes
Optimized User Flows
Research-Backed Design Arguments
Best Practices Documentation
Heuristic Analysis
Year
2024
Duration
2 months
Client/Company
National Car Rental
Role
UX Designer/Researcher
Team
UX Designer/Researcher
Lead Designer
UI Designer
Deliverables
High-Fidelity Wireframes
Optimized User Flows
Research-Backed Design Arguments
Best Practices Documentation
Heuristic Analysis
[PROJECT 2 - BODY 1] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
[PROJECT 2 - BODY 2] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
[PROJECT 2 - BODY 3] - The key insight or objective of this step in the process
A brief sentence or two giving more context about this step. It’s ok to give some details and context. But don’t assume that hiring managers will take the time to ready everything you’ve written.
- It’s more likely that they’ll spend just a minute or two on your site
“A pullquote that illustrates the key insight above. These are compelling and make your case study scannable.“
Testing - Subtitle
A few more sentences here, if you need them.
Testing - Subtitle
Keep it very brief. You’re going for scannability!
Activites and Outputs
[PROJECT 2 - CONCLUSION] - Conclusion
Give the case study a nice conclusion. This could be the current status of the project, next steps, lessons learned, or what you’d do differently.
“If you have a testimonial from a co-worker, client, or user, this is a nice place for it. Social proof is persuasive and helps you stand out.”